RENAULT TRUCKS BUILDING ITS LASTING FOUNDATION IN THE MIDDLE EAST
Since the new Renault Trucks Greater Middle East organization was established in Dubai 5 years ago, the challenges have been numerous but steady progress in key countries are rewarding.
In a year marked by an unprecedented health crisis, Renault Trucks have reached its highest market share thanks to breakthrough and turnaround in 2 major countries.
Renault Trucks have a long successful history in the Middle East mainly in Iraq, Iran, Sudan, Egypt and Qatar with high brand image and market shares.
In 2016, the Volvo Group organization changed with the setting-up of a dedicated Renault Trucks HQ in Dubai with the ambition to be among the significant players of the industry in each country.
New importers have been appointed such as in Egypt, Iraq, Pakistan and Lebanon and renewed focus and support has been initiated with the other long-term partners.
On top of Qatar which remains the regional benchmark for customer satisfaction and market performance with a consistent over 20% market share, Saudi Arabia and Egypt are the two markets where Renault Trucks performed the best in 2020.
New importer in Egypt have crossed the 10% market share threshold after 2 years in operation while our long-term partner in Saudi Arabia reached its highest market share ever in the biggest Middle East market.
Moreover, the focus is not only on new trucks but also on Used Trucks and 2020 was also a positive year for Used Trucks by Renault Trucks label in the region.
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